Charles Parsons Group
WE HAVE A RICH PAST, A PROUD PAST. WE HONOUR IT NOT ONLY FOR HOW IT DEFINES US TODAY, BUT ALSO FOR THE WAY IT POINTS TO OUR FUTURE.
Darche is part of the largest and most diverse textile and fabric wholesale group in Australia and New Zealand.
The Charles Parsons Group is a privately owned family business comprising diverse and highly successful businesses operating throughout Australia and New Zealand, as well as servicing markets in Europe, Asia and North America.
We go by the name of the man who started the business in 1915 - Charles Leslie Parsons, and it is now four generations of Charles Parsons who have steered this company over nearly 100 years, to become the most formidable of fabric houses in Australasia.
Commencing by supplying fabrics to suit manufacturers, Charles Parsons has diversified across almost every category wherever fabric or textiles are used. This includes the supply of roll stock to garment manufacturers from basics to high fashion, performance sport, school and corporate.
We also supply the home textile market in drapery, upholstery and finished goods in home accessories including cushions, throws and napery.
Charles Parsons provides garment manufacturers with the trims and accessories necessary for all aspects of garment construction, but also designs and manufactures fashion garments for well known Australasian vertical retailers.
Our team has deep technical and specialist textile knowledge and are able to deliver highly specified garments and related products for emergency services, defence and the rural markets as well as specialist textile based products to the industrial, commercial, marketing, medical, agricultural and consumer sectors.
You can find out more about us at www.charlesparsons.com
Charles Parsons Centenary
CHARLES PARSONS CELEBRATES 100 YEARS IN THE TEXTILE INDUSTRY
Charles Parsons & Co. is proudly celebrating its centenary – no mean feat given the sad fate of the majority of Australian textile companies. While others have gone to the wall, this company has continued to expand; it now has over 350 employees and offices around the world, including offices in Australia, New Zealand, China, Hong Kong, and Fiji.
As Australasia’s leading wholesale supplier of textile products and services, Charles Parsons owes its success to courageous and inspired leadership, visionary entrepreneurship, and superior service. These qualities and values have steered this company through the Great Depression, two World Wars, and the vagaries of supply and demand.
Every successful company has significant milestones marking its journey, and Charles Parsons is no exception. Having survived the economic crisis of the early 1930s, the company continued to flourish under a strong leadership that recognised the need to adapt to a changing world and changing customer needs. This capacity to evolve was, and still is, a major key to Charles Parsons’ success and resilience.
In 1915, when the first Charles Parsons bought out his partner clothing manufacturer, Archibald John Hefren, this would be the first of over fifty acquisitions. By the mid-‘50s Charles Parsons had expanded operations into every mainland state. Throughout the ’70s and ’80s, the company continued to expand and diversify into homeware and interiors. These years saw the establishment of Charles Parsons International in Hong Kong, expanding operations into Asia.
In 1988, Charles Parsons acquired Rapee Cushions, followed by KST to create the Parsons Bedding division. In 2006, Charles Parsons’ acquired S+R Fashions. Line 7, an iconic New Zealand wet weather clothing brand was acquired in 2009. Other major acquisitions include Darche in 2012 (camping equipment), Ella Blue in 2013 (craft fabric) and Eclipse Textiles in 2014 (Lycra and spandex stretch fabrics).
Charles Parsons has always prided itself on being at the cutting edge, embracing technology and innovation. The company strives to bring the world’s best textile solutions within reach of local partners and customers, tailoring these to their needs. A significant milestone in this company’s history was the establishment of the Charles Parsons Laboratory in the 1960s. Today, this laboratory is an accredited, highly diversified textile testing centre providing services to its own businesses as well as servicing the textile community at large in Australia and New Zealand.
Where to in the future? According to Chairman, Vicki Parsons, the success of Charles Parsons can be attributed to its uniqueness as a company that has “always tailored global textile creativity and innovation to our clients' needs, striven to build trusted and supportive relationships with industry partners, and managed the business today with an eye to the future: continuing to evolve."